Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,

with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.

We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.

So search for rapid response in your podcast player

and subscribe to make sure you get all our episodes.

I'll see you on the other side.

I suppose I kind of always wanted to find the line of code where the soul is. That didn't quite work out.

I discovered there are lots of lines of code that all come together to make a soul.

That's Natalie Sylvanovich, security engineer at Google.

And the soul she's in search of doesn't belong to some hyper-advanced

AI locked deep in a vault under Google HQ. Rather, something less sinister.

The Tamagogy.

So Tamagotis are basically a virtual pet

that has a creature on the screen and you press the buttons and you can feed the

creature and clean up after the creature and hopefully it grows into something

cool.

Tamaguchi have come a long way. something cool.

Tamakocchi have come a long way since their heyday in the 1990s. From stilted monochrome and shrill beeps

to full color singing, dancing, and pooping virtual pets.

There's still the little black and white ones.

But then there are ones that basically have the same microcontroller that's inside your phone in them and they have a full color screen.

And they cost about $100 and those ones have so many possibilities.

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