Micah Speaks To Kyle Chayka About The Filter World
On the Media
WNYC Studios
4.6 • 9.1K Ratings
🗓️ 31 January 2024
⏱️ 21 minutes
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| 0:00.0 | Hey it's Michael Lonesger, you're listening to the On the Media Podcast Extra. |
| 0:03.7 | Before I landed a job at this show, I worked for a few years on and off at a couple record stores around New York City. |
| 0:10.3 | And some of my favorite albums to this day were recommended to me by my coworkers. |
| 0:16.0 | Men and women who I consider to be archivists, not just of old formats like vinyl records, |
| 0:22.0 | cassettes and CDs, but of underappreciated artists |
| 0:26.0 | and niche genres, a knowledge of music history that can only come from a lifetime of obsessive |
| 0:32.2 | listening, research, and curation. |
| 0:35.8 | Nowadays I pay for Spotify. |
| 0:37.8 | I try to learn about music off the app and then save it for later listening on Spotify, but sometimes I find myself just letting its |
| 0:45.1 | recommendation algorithm cue up the next track and the next. |
| 0:49.6 | And it definitely works. |
| 0:51.0 | Spotify has helped me discover great music but it's never been as |
| 0:54.7 | revelatory as a personal recommendation from a friend or an expert at a record store |
| 1:00.7 | or an independent radio station. |
| 1:03.6 | This feeling that I've traded convenience for something deeper is what made me want to |
| 1:09.0 | read Filter World, how algorithms flattened culture by Kyle Chaca, a staff writer at the New Yorker. |
| 1:16.0 | Chaca says apps like Spotify and TikTok are great at studying user behavior, |
| 1:22.0 | but that we should be suspicious of the idea that they can really |
| 1:24.9 | know your taste. |
| 1:26.8 | The algorithm as your best friend, as the intimate knower of your innermost secrets is definitely. |
| 1:33.0 | What Spotify, Facebook, X, Tik-talk, |
| 1:36.9 | would love for it to be. |
... |
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