Welcome to Made for Profit, a podcast where we talk business in the shop and help you monetize as a maker.

Each week we cover business topics to help you grow your full-time business or your side hustle.

We'll also bring you interviews from a variety of people winning in their space to share valuable business insights and life lessons.

I'm Brad Rodriguez, a full-time content creator running Fix This Build That.com.

And my co-host, John Mulecki, runs a full-time furniture company and his content site,

John Malecki.com.

We've been growing our successful businesses online, and we want to bring you into the conversation

and help you grow along with us.

Welcome to episode 102.

Today we're interviewing two of the OGs in the DIY building space.

Ashley Turner and Whitney Gaynor are the sisters behind Shannie DeShique,

and they've been running their DIY furniture and home decor website for almost a decade now. Now, what started

as a fun hobby has turned into a full-fledged, massive brand. And today they're going to walk us

through their growth story, their success, and how they've always let staying true to their brand

guide their decisions. Yeah, these ladies are really crushing it. They've been on HGTV,

featured in numerous magazines and on a ton of websites,

and they even have their own furniture line at home stores.

Being in the game for a decade now,

these two have some super impressive social numbers as well.

I'm going to take a deep breath before I rattle these ones off,

with 139,000 subscribers on YouTube, 424,000 Facebook fans, 556,000 Pinterest followers, and 64,000

Instagram followers.

...