Meta’s Andromeda Update: Are You Still Using Outdated Meta Ad Strategies?

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 15 August 2025

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Meta’s Andromeda updates have made most ad strategies obsolete. We can help you update your ad strategy using AI and creative diversification for a high ROAS.

Talk to us: https://www.tiereleven.com/apply

In today’s episode, we take you to our Ad Lab live event, where we discussed Meta's Andromeda update in detail and how it's changing the digital advertising landscape. Our guest, John Moran, has been testing and deploying strategies to match the new updates, achieving incredible results.

We explore how focusing on creative diversification can break through tough competitive markets, even when business performance isn’t where it needs to be. John also shares the Fishbone Effect—a creative strategy that targets diverse audiences with various creative elements within the same campaign.

You’ll understand why your creative strategy is everything when it comes to scaling your Meta ads. We’ll also cover key strategies that can help you scale your campaigns despite the ongoing Andromeda updates.

In This Episode:

- Meta Andromeda update & testing strategies

- Content diversification strategy: 10 different ad types explained

- Results from one campaign, one ad set structure with Andromeda

- The Fishbone Effect: How Meta distributes ad spend

- When to pause high-spend, low-converting ads

- Performance max with CAPI imports results

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Visit our website: https://perpetualtraffic.com/

Connect with John Moran:

LinkedIn: https://www.linkedin.com/in/johnmorangads

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media -

Transcript

Click on a timestamp to play from that location

0:00.0	We're $100 cheaper than where we needed to be in the first eight days.
0:03.8	We're starting to see some pretty insane results here, unlike anything that I've ever seen.
0:08.7	So basically the content diversification strategy is the fishboat effect is kind of what I'm calling it.
0:13.3	You have all of your creative and then it's going to go outwards by targeting.
0:16.6	By launching that way, I was looking at a few different things.
0:19.5	One.
0:21.4	You're listening to Perpetual Traffic.
0:24.5	Hello and welcome to the Provincial Traffic Podcast.
0:27.4	This is your host, Ralph Burns, founder, and CEO of Tier 11 with no Lauren E Patrullo this week.
0:33.6	But we do have special guest.
0:37.3	He's becoming quite the special guest because he's appearing here quite a bit as we continue
0:41.7	down this journey of decoding, I think is the right word, to say it, the new Meta-Andromeda
0:47.5	update with even more information here, a new test that we uncovered a week or so ago on our Tour 11 ad lab series,
0:57.5	which is on Fridays every Friday, 2.30 p.m. You can catch it there, or you can obviously
1:01.9	the best ones we bring over here on perpetual traffic, because this has been a theme for the last
1:06.8	month or so is if you haven't paid attention on meta ads, there is some change afoot
1:14.8	to say the least. And we have been testing it specifically. Our head of strategy at 2.11,
1:21.7	John Moran has been strategizing this for quite some time, but also deploying the actual tactics of how to deploy creative
1:31.4	inside a one campaign, one ad set, up to 50 ads in the new Meta-Andromeda ads manager.
1:40.0	It's a new world really here inside Advantage Plus sales.
1:43.0	So if you've not been experiencing this or you're not familiar with it, it's probably one of the massive changes that I've experienced here doing this 15 years. I mentioned this to John a couple of different times. There's been some tipping points all along the way in meta-advertising, and it used to be Facebook advertising, now it's meta-. But this is still the largest channel I think that we spend on.
2:03.6	We spend about 220 thereabouts million a year between all the different platforms.
	...

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