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NotBasicBlonde Podcast

Meta/Instagram Content Strategist Busting Instagram Algorithm Myths & Shares Strategies On How To Grow/Monetize Your Instagram In 2022 - Meet Laurise McMillian

NotBasicBlonde Podcast

Olya Novozhylova

Entrepreneurship, Business, Business:entrepreneurship

51.3K Ratings

🗓️ 3 August 2022

⏱️ 49 minutes

🧾️ Download transcript

Summary

In this episode, my guest, Meta/Instagram Content Strategist is busting Instagram algorithm myths, sharing strategies on how to grow/monetize Instagram in 2022. Talking Points: How did you start your career with Instagram? How can you become a Meta Creator? How can we bust Instagram algorithm myths for creators? How to standout in an oversaturated market? How can we grow our business with personalized ads? What are your hacks for Instagram growth? How to extend your reach on Instagram? The best ways to monetize on Instagram in 2022? Do hashtags matter? What are your thoughts on automation apps, such as Later, Planoly, etc. Guest Laurise McMillian @lauriseirl is Content Strategist at Meta/Instagram (Meta For Business/Instagram For Business). Previously, Laurise is famous for being the Content Strategy Editor for the Refinery29 Instagram team. As a founding member of @r29unbothered, the company's Instagram channel for black female empowerment, Laurise is an industry leader in all things audience development and digital growth. Prior to R29, Laurise has done social media for Fox Searchlight, MTV, ELLE Magazine, Seventeen Magazine, Girls' Life Magazine, Urban Outfitters and more. Host Olyasha Novozhylova - NotBasicBlonde @notbasicblonde_ NotBasicBlonde Podcast - @nbbpodcast Olyasha Novozhylova is the CEO and Founder of NotBasicBlonde brand, dedicated to inspiring young women to create an extraordinary style and embrace their individuality. Model, Blogger, Entrepreneur, Author, AmazonLive Fashion Host, Fashion Editor, and Celebrity Podcast Host of NotBasicBlonde Podcast. As the Founder and Host of NotBasicBlonde Podcast with over 4M downloads and celebrity guests, where no topic is off limits, Olyasha provides millennials an ultimate guide on entrepreneurship, dating, marketing, self-development, astrology, spirituality, fashion, coaching, beauty,health&wellness. Graduated from Georgia State University with a BBA in Managerial Sciences, Olyasha successfully built a career in IT/Project Management, before she became a full time entrepreneur. Author of the children’s book Cutie the Unicorn – It’s ok to be different, Olyasha teaches our younger generation how to express their individuality. Olyasha has led an impressive 15-year career in fashion and runway in US and overseas, as well as enjoying several acting roles. Olyasha has partnered with over 100 nationwide brands such as Cartier, Revolve, PrettyLittleThing, PGA, Steve Madden, Too Faced, Vital Proteins, Tarte, DryBar, Drunk Elephant, etc. Support this podcast at — https://redcircle.com/notbasicblonde-podcast/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

Click on a timestamp to play from that location

0:00.0

She's a fashion blogger, model, and entrepreneur.

0:03.4

She's amazing!

0:04.7

The latest tips on fashion, beauty, wellness, travel, and her lifestyle.

0:09.9

And now, here's the Founder and Creator of Not Basic Blonde, Olasia.

0:20.0

Hi, Loves. Welcome back to another episode of Not Basic Blonde podcast.

0:24.4

I'm sure so many of you have businesses on Instagram

0:27.3

or just trying to do content creation or grow your social media following,

0:31.5

grow your channels, and monetize your Instagram, monetize your passion,

0:36.4

and you're wondering about algorithm and platforms and how it all works,

0:41.8

and what's the secret behind it?

0:44.2

Well, you can learn this better than from the actual Instagram expert.

0:49.6

And I have a surprise for you.

0:52.8

My guest today is Lerese McMillian, and she's a content strategist at Meta for Business,

1:00.5

which is Instagram. And she will be sharing all her secrets about

1:06.4

bust, myth, about Instagram algorithm, how to grow on a platform,

1:12.3

how to monetize it, how to use Instagram and Facebook ads, and so much more.

1:20.0

Lerese is famous for doing content strategy for major media outlets such as Refinery29,

1:26.4

L Magazine, MTV Fox, 17 Magazine, Urban Outfitters, and more.

1:33.0

So today, my guest will be bust in Instagram algorithm myth,

1:37.1

sharing strategies on how to grow and monetize your Instagram in 2022.

1:42.8

Also, we'll be talking about how to stand out in oversaturated market,

1:47.6

how can you grow your business with personalized ads,

...

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