I'm sick and tired of all the negative talk about online ads.

It drives the entire internet economy.

You wouldn't have all of these companies without online advertising.

It has democratized all this stuff so the startups can do little things

that before you have paid a soup bowl ad to do.

I've learned to stop worrying and love the automated ad campaign.

I am full in on algorithm.

I'm sick and tired of no one's saying

the positive thing. Ads is the damn business. Antonio Garcia Martinez, director of ads at

Coinbase, picked up, click here, the art and science of digital marketing and advertising by

Alex Schultz, CMO and Meta, and called it the definitive book on growth and performance marketing.

That moment led to today's conversation.

We cover why ads pay for the internet, while people misunderstand about data and surveillance

capitalism, and how retail media and first-party data are reshaping the game.

We also dig into AI's audience of one future, where ads, agents, and even transactions

happen inside the ad.

And along the way, we explore Instagram's alternate history, WhatsApp as the stealth super

app, and what meta got right and wrong in its shift from family and friends to AI

ranked content.

Let's get into it.

Antonio, this conversation was inspired by you

appreciating Alex's work and think it'd be good to discuss his book. Why don't you share what

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