Melissa Ben-Ishay - President and Chief Product Officer of Baked By Melissa on Building Her Cupcake Empire, Getting Fired From Her Previous Job, Working With Family And Juggling Mom Life

Just the Good Stuff

Rachel Mansfield

Entrepreneurship, Health & Fitness, Nutrition, Business

4.8 • 841 Ratings

🗓️ 18 November 2019

⏱️ 85 minutes

🔗️ Recording | iTunes | RSS

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Summary

#2: In this episode, I am sitting down with Melissa Ben-Ishay. The President and Chief Product Officer of Baked By Melissa. We get to hear more of the backstory behind her famous bite-sized cupcakes, getting fired from her job, creating her dessert empire, working with family members, transitioning into motherhood, living in Hoboken and so much more. Melissa has one of the most zen and laid back perspectives on life and it was truly refreshing sitting down to chat with her. She is someone many can connect with and listening to her story and more on her family and business just makes eating each cupcake and macaroon even sweeter. For more from Melissa follow @melissabenishay, @bakedbymelissa and check out www.bakedbymelissa.com For more from me, follow along @rachLmansfield and pre-order my cookbook, Just the Good Stuff. Thank you Simple Mills for sponsoring this episode!

Transcript

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0:00.0	Hello everyone. This is Rachel Mansfield, your host of the podcast, Just the Good
0:09.6	Stuff, my newest and latest business brand, whatever you want to call it, venture.
0:16.5	Then I am so incredibly excited to be here bringing you. For those of you who don't know me, I am a recipe developer and soon-to-be cookbook author
0:26.0	of my first ever book, Just the Good Stuff, which is coming out.
0:30.8	It's actually available for pre-order right now, but my update is February 25th, 2020,
0:37.0	and it is with Clarkson Potter, Panging Random House.
0:40.9	So excited to bring you guys of my first non-digital project of sorts, followed by
0:47.5	this podcast, also called Just the Good Stuff.
0:51.5	Today's episode, I am interviewing Melissa Benichet. You are likely familiar
0:57.8	with baked by Melissa, those adorable bite-sized cupcakes. Melissa is really the industry,
1:06.0	like, leader and creator of cute, adorable, bite-sized desserts, except I don't want to keep calling them cute
1:12.8	because there's so much more than that. They're, they come in a variety of flavors.
1:16.7	They are the quintessential gift to give someone for any occasion, whether it's a birthday,
1:22.8	Valentine's Day, if someone just had a really shitty day, that works too. I remember back in my first job,
1:29.7	one of my close friends from college actually sent me, like one of the boxes that the cupcakes
1:35.6	come into my office when I was having a crummy day and it made my day. So if you know anyone
1:40.9	that's having a bad day, send them some baked by Melissa cupcakes.
1:51.7	But there are so many parts of this episode that I think are going to really resonate with you guys. I also have a lot in common with Melissa, which most people may not know, besides that we both have a massively insane sweet tooth, but we both
2:03.8	were fired from our jobs. She was fired when she was 24. I was fired when I was 25. And she goes
2:12.9	in depth and shares really how she created baked by Melissa and what really got what got her to where she
2:19.2	is today and that journey which is awesome and very very inspiring. I'm going to share also how I got
2:26.1	fired and the whole story of starting my own brand at a later date. My fired anniversary is
	...

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