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slash setup well what you get to do is unique.

And one of the things I appreciate the most about the content you put out is I think for a lot of people, it's their first exposure to hunting in general.

And you do a good job of connecting hunting, which could be viewed as a selfish activity with

conservation, which is, you know, I don't want to say global because, you know, each country can do

what they want, but it has an impact beyond what most people would think. For most people, let's be

honest, and again, depending on where they live, I don't judge them, their interaction with sourcing

their protein is going

to a grocery store and they just, it's like, oh, this is where the ribbys are. This is where the ribies always are. It's where they've always been. And it can be a little myopic. I think you can lose track of the impact of that and what it takes to have that meat right there for you every single day, you know,

at will versus going out hunting and maybe you're going to have a full right there for you every single day, you know, at will versus going out hunting.

And maybe you're going to have a full freezer for the end of the year.

Maybe you're not going to have a full freezer depending on how it goes.

But I'm curious, your approach over the years.

How do you connect the dots for people when it comes to hunting in conservationism?

When I, early on in my career, I always imagined myself in the stuff I did about hunting and fishing, that was the bulk of it.

I always imagine myself as being explaining this thing, explaining this lifestyle, mindset, discipline, whatever word you use to capture a life of

hunting and fishing. I always pictured that my work was explaining it to people who were

outside looking in, meaning I was explaining it to people who were suspicious of it, adversarial

toward it, just discovering it, right? And I was always sort of the second thing kind of like,

welcome, come on in and I'll show you around right this will be your

first view into this world and that's how i imagined my work over time though i began to imagine

...