MD029 - How to define your target audience

Business Buffet

Ed Bejarana

Marketing, Business, Business Strategies, Entrepreneurship, Business Tips, Small Business, Leadership

1 • 981 Ratings

🗓️ 24 March 2020

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

You hear your marketing guru asking to define your target customer, but for you, everyone is a target customer. Why do marketing people want to define one type of person to market too? In today’s episode we’ll discuss developing a target client...

Transcript

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0:00.0	You hear your marketing guru asking to define your target customer, but for you, everyone is a target.
0:09.3	Why do marketing people want to define one type of person to market to? In today's episode,
0:16.2	we'll discuss developing a target client persona and how doing so will help maximize sales.
0:24.2	Today's episode is brought to you by F1 for help, your on-site service and support specialists.
0:30.0	If your computer is doing something it shouldn't, give Joe a call at 208-687-0183.
0:40.6	Welcome to the business buffet podcast with Ed Beharana and Phil Anderson.
0:45.8	This is a conversation in and around business with a pinch here and a sprinkle there of
0:50.9	anecdotal stories.
0:52.2	Like most buffets, we will offer the staples, you know, the things that are in every buffet, the meat and potatoes, with a cursory helping the veggies. Our business buffet podcast aims to give you the fundamental principles and strategies any successful business needs to know. Please subscribe to the business buffet podcast wherever you download your
1:12.5	podcast.
1:13.6	We hope you're hungry as the business buffet is open and ready to serve.
1:18.0	Now, here is Ed Beharana and Phil Anderson.
1:23.6	Happy Tuesday, Phil.
1:25.9	Quick question right out of the gate before.
1:28.2	Don't say anything else.
1:30.0	What was the best meal you ate in the last week?
1:35.9	Wow.
1:36.5	Throw me a curveball right off the bat.
1:38.2	This is not cool.
1:39.6	Off the top of my head, I'm going to go with,
1:42.9	we had this sesame syraccia beef stir fry that was out of
1:48.2	this world. Would you like to know what wine we paired with that? Of course, absolutely.
	...

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