Successful marketers have a secret they don't want you to know about, and that is they learn the psychology behind marketing.

The vast majority of marketers aren't psychologists, but many successful marketers regularly use psychology in appealing to customers and consumers.

As today is Black Friday around the United States, it seemed appropriate to talk about

certain psychological strategies marketers deploy. That includes, but is not limited to, the psychology

of color. Smart, skillful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers

and compel them to buy.

Welcome to the Business Buffet podcast with Ed Beharana and Phil Anderson.

This is a conversation in and around business with a pinch here and a sprinkle there of

anecdotal stories.

Like most buffets, we too will offer the business staples.

In addition, we'll offer up a smorgasbord of special business strategies too.

Our Business Buffet podcast aims to give you the fundamental principles and strategies any successful business needs to know.

We hope you're hungry as the business buffet

is open and ready to serve. Now, here is Ed Beharana and Phil Anderson. Welcome to another episode

of the business buffet and thank you so much for listening. Hopefully you've had a chance to visit

our website at www.buffe. page and see all the fun my partner in crime is having, creating

fun episode specific images. Anyway, I'm Phil Anderson, and with me is my aforementioned

partner in crime, Ed Beharana. How's it going today, Ed? You know, it's doing pretty good. I'm

still recovering a little bit from the cold, so pardon the voice, but all in all things

are great.

That's fantastic.

I'm still working on the word smorgasbord without going smorgas board.

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