The dream of the World Wide Web was very inexpensive business marketing opportunities.

History being the best teacher, that vision didn't really pan out.

Instead, good old-fashioned hard work still holds true.

However, in 1984, Jay Conrad took the business world by storm with his guerrilla marketing book. Over the last

35 years, the ideas of guerrilla marketing have been tried in the digital world, some

efforts more successful than others. Today's podcast explores guerrilla marketing in the digital age

and gives small business owners tips for maximizing marketing effort while minimizing cost.

Today's episode is brought to you by Anderson's social media solutions, managing your social media needs.

They say it on their website, but I can personally attest to the statement.

Anderson's social media solutions produces first-class service and proven results.

Welcome to the Business Buffet podcast, Ed Beharana, and Bill Anderson.

This is a conversation in and around business with a pinch here and a sprinkle there of anecdotal stories.

Like most buffets, we too will offer the business staples.

In addition, we'll offer up a smorgasbord of special business strategies too.

Our business buffet podcast aims to give you the fundamental principles and strategies

any successful business needs to know.

We hope you're hungry as the business buffet is open and

ready to serve. Now here is Ed Beharana and Phil Anderson. Welcome to another episode of

the business buffet. Today we're going to discuss marketing, specifically guerrilla marketing. But before we dive in, let's review what guerrilla marketing but before we dive

in let's review what guerrilla marketing is

guerrilla marketing is a set of marketing actions employed to launch a marketing

campaign at a fraction of the cost it normally would with multiple times the impact of the money spent.

...