MBL: How to make money from social media
Money Box
BBC
4.2 • 825 Ratings
🗓️ 8 January 2020
⏱️ 33 minutes
🧾️ Download transcript
Summary
The world of the influencer is a lucrative one. Online stars made $8bn in 2019 and it's not just household names that are earning money. Louise Cooper and her guests explain how you can make money from your social media presence.
Louise talks to -
Beckii Cruel who posted videos of herself dancing to Japanese pop music in the late 2000's and ended up 120,000 subscribers to her Youtube channel.
Sara McCorquodale who has written a book (Influence) about the rise of the social media influencer and runs her own influencer marketing agency Corq.
Kate McCabe who turned to social media when she lost her job a couple of years ago and now posts videos of her spotting bargains at car boot sales and antique
Mike Parkes from Go Simple Tax who explains how influencers - whose remuneration comes in the shape of income, gifts and experiences - should complete their tax returns.
Producer: Ben Carter Editor: Emma Rippon
Transcript
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| 0:00.0 | You're about to listen to a BBC podcast, but this is about something else you might enjoy. |
| 0:05.4 | My name's Katie Lecky and I'm an assistant commissioner for on demand music on BBC Sounds. |
| 0:10.8 | The BBC has an incredible musical heritage and culture and as a music lover, I love being part of that. |
| 0:17.5 | With music on sounds, we offer collections and mixes for everything, from workouts to |
| 0:22.4 | helping you nod off, boogie in your kitchen, or even just a moment of calm. And they're all put |
| 0:28.3 | together by people who know their stuff. So if you want some expertly curated music in your life, |
| 0:35.0 | check out BBC Sounds. |
| 0:41.2 | BBC Sounds, music, radio, podcasts. |
| 0:45.6 | There is an astonishing amount of money to be made on social media. |
| 0:53.1 | According to one report, the top 10 YouTubers earned £123 million from the video platform your last year. |
| 0:54.6 | But these social media entrepreneurs don't just earn money from adverts on their YouTube channels. |
| 1:00.1 | Companies pay billions to such influencers to promote their products as well. |
| 1:05.3 | The footballer, Cristino Ronaldo, makes more money from paid-for Instagram posts than he does from playing soccer. |
| 1:13.5 | Last year, he reportedly made £38 million from companies who paid him to push their products and services to his 200 million Instagram followers. |
| 1:24.1 | But it's not just for the big stars. |
| 1:26.2 | Our guest today, Becky Flint, also known as Becky |
| 1:29.0 | Krull, gathered 120,000 subscribers to her YouTube channel and her breakthrough video was Danjo. |
| 1:44.8 | There has to be said. really are listening Sense Josia back from the shop suicide Maribet |
| 1:45.6 | don't give me any of this |
| 1:47.0 | There has to be said |
| 1:48.5 | Becky and welcome |
| 1:49.6 | to Money Books Live |
... |
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