MBA843 Open Registration vs. Registration Windows for Your Products [REBROADCAST]

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.9 • 1.2K Ratings

🗓️ 20 December 2016

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What's the best way to structure signups for your online course or other service? While some businesses keep registration open, others deploy the registration window strategy. Does limiting signups to windows create scarcity and drive interest? Does keeping it open encourage signups all year long?

Transcript

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0:00.0	Today's episode of the $100 MBA show is sponsored by Sumome.
0:03.4	We all know we need to build our email list, but how do we do it with ease?
0:06.7	With Summa Me, that's how. Just install Summa Me on your website.
0:10.4	It practically installs on any website, and it'll help build your email list
0:14.0	with beautiful looking opt-in forms and pages.
0:17.3	And it sits right on top of your website.
0:19.4	We love assuming we've been using for the past two years.
0:22.0	It's helped build our email list tremendously.
0:24.4	You have nothing to lose because you can get Summe me for free by just going to 100MBA.
0:29.5	N.net slash Sumomee. Again, that's 100MBA. N. N. N. slash Summa Me. Me.
0:34.0	Again that's 100 MBA.
0:32.0	N. N. N. N. N. N. N. N.
0:33.0	Sume Me.
0:35.0	Today's episode is all about selling products with open registration
0:39.0	versus registration windows or opening and closing registration for a product.
0:44.1	This is usually applicable for courses.
0:46.5	Where the course creator doesn't always have the course available.
0:50.2	They launch the course or they open up the course for a certain amount of days and then they close it and only open it at a certain time.
0:56.5	The other model of course is just having it completely open. People can buy the course at any time
1:00.8	whenever they visit the website. They never actually close registration.
1:04.7	These are two different schools of thought, different strategies, and a lot of people get
1:08.6	confused which one to choose, and this episode really clarifies the advantages and disadvantages of both.
	...

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