MBA812 Q&A Weekends: Do discounts or offers alienate past customers? [REBROADCAST]

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.9 • 1.2K Ratings

🗓️ 19 November 2016

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Change is the nature of business. But when you make a change in pricing with a nice promotional discount, are you being unfair to the people who've already paid? That's the question one listener asked in this archived episode, and we decided to rebroadcast our answer.

Transcript

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0:00.0	Today's episode of the $100 MBA show is supported by TopTow.
0:03.4	If you're looking for a designer or a developer for your next project, you've got to go with TopTow.
0:07.9	You'll save money, you'll save time, you'll save headaches because they pre-vet their actual candidates. And they only bring you the best of the best to the table.
0:15.0	But don't take my word for it. They have a risk-free trial for 14 days for all listeners of the $100 MBA show.
0:21.0	That means you can hire somebody risk-free and ensure they're the right fit in the first 14 days.
0:27.0	Just go to 100 MBA.net slash TopTall.
0:30.0	Again, that's 100 MBA.net slash TOP T-A-L.
0:35.2	Today's Q&A Weekins episode is all about the question,
0:38.1	do discounts and offers alienate past customers?
0:41.5	Some of us worry that if I make a special offer, if I do a special. past customers will find out and get
0:42.7	if I make a special offer if I do a special sale or a special
0:45.9	discount code that some of my past customers will find out and
0:49.7	get upset.
0:50.5	They may have paid more.
0:52.0	They may have gotten less. How do you handle this situation? How do you make sure that your customers always go away happy?
0:58.0	But how do you also make sure it makes dollars and sense?
1:01.0	This episode was extremely popular as a Q&A weekends episode. We first aired it a little
1:06.1	over 400 episodes ago, but we wanted to bring it back for you so you can make sure that you get
1:11.0	it because only the last 300 episodes show on
1:13.6	podcast apps so enjoy this one and I'll check you tomorrow with a fresh new
1:17.2	Q&A weekends episode on Sunday. Heyo!
1:29.0	Welcome to the 100 Army A Show!
	...

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