Hey, welcome to the hundred dollar R&B show of taking your business to the next level is a top priority

then you're in the right place because every single day we deliver a business

lesson to help grow your business as always I, I'm your host, your coach, your teacher, Omar is at home.

I'm also the co-founder of the $100 MBA, a complete business training and community

online over at 100MBA.net. In today's episode is a must read

episode. In our must read episodes I share with you a book that I've read that has

greatly influenced me as an entrepreneur, has impacted me because of its insights and its strategies.

And I share with you those strategies right here on the show.

I also share with you why you should pick up the book and read it as well.

Today's must read is Start Small, Stay Small by Rob Walling.

Rob Walling is a serial microprenure.

That means he creates many small businesses.

And in his book, Start Small, Stay Small.

He really nails down in only about 135 pages.

The book is not long at all.

How to focus on your audience and create a great product for them.

Now the book's subtitle and at the intro he explains that this book is really targeted for single developers or coders

looking for a lifestyle business or looking to code something for sale, whether that's a game, an app, a software of some sort.

But a lot of ways shows can be applied in any business.

And even if you're not a developer and you're looking to be in the development

game, meaning you want to create a software for sale. He has a lot of tips. He actually recommends

you can outsource the development if you want. He even mentions that the development is the

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