MBA746 Five Reasons Customer Surveys Fail

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.9 • 1.2K Ratings

🗓️ 14 September 2016

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It's a universal rule: know your customers. Surveys are the primary method used to determine what customers like and don't like about a business, and how it can be improved. But surveys can be misleading. In fact, they can even paint a false picture! In this episode, we take a look at the 5 primary reasons surveys fail to reveal the truth, and discuss how you can build the surveys that will actually lead to change. Hit the play button!

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA show! Whether you're a business of one or 1,000, you'll be better at
0:16.5	business in the next 10 minutes, guaranteed. That's what we do every single day with our daily
0:22.0	10 minute business lessons for the real world.
0:24.8	I'm your host, your coach, your teacher, Omar's at home.
0:28.1	I'm also the co-founder of the $100 MBA, a complete business training, and Community Online over at 100MBA.net.
0:36.5	And in today's lesson you will learn five reasons why customer surveys fail.
0:41.2	I've been doing a little research on customer surveys because we like to
0:44.6	incorporate them into our business but I want to make sure we're doing it right. So I put
0:48.7	together today's lesson based on what I learned, what doesn't work, where you should steer clear from what to be aware of when you're creating customer surveys.
0:56.0	And guys, customer surveys is essential to find out if you're doing the right thing.
1:00.0	That's what business is all about.
1:02.0	Creating something, putting it out in the world, and finding
1:04.1	how is it working? And the best way to do that is to find out from your customers directly.
1:08.3	So you can iterate and improve. That's how you stay ahead of the competition.
1:12.0	Now I know customer surveys is not the sexiest topic,
1:14.0	but you gotta do them so you might as well do them right.
1:17.0	So let's get into it.
1:18.0	Let's get down to business. Today's episode of the hundred dollar Ria Show is sponsored by Top Town.
1:28.0	If you're having trouble finding developers or designers for your next project, then you got to check out TopTow.
1:33.8	We did and we absolutely love them.
1:36.2	TopTow is a network of elite pre-vetted software developers and designers.
1:40.1	You tell TopTow what you're looking for and they find you the specific candidates that meet your needs.
	...

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