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The $100 MBA Show

MBA717 How to Prune Your Email List

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.91.2K Ratings

🗓️ 16 August 2016

⏱️ 13 minutes

🧾️ Download transcript

Summary

Believe it or not, your email list can be too big. As your business grows, it's important to focus on the quality of your subscribers, not just the quantity! Sending emails that are never opened is a waste of money on your end, and a hassle on theirs. By limiting your list only to those subscribers who are likely to take action, you make for a more efficient email marketing strategy. Click play, and find out how to thin the herd!

Transcript

Click on a timestamp to play from that location

0:00.0

Heyo! Welcome to the $100 R.M. V your place to go and your business means the world to you,

0:15.4

but you don't have time to listen to a long-winded interview. You need the

0:19.4

business strategies to help your business right now. That's why we deliver daily 10 minute

0:24.2

business lessons for the real world. I'm your host, your coach, your teacher Omar

0:28.9

is at home. I'm also the co-founder of the $100 MBA, a complete business training and community online over at

0:35.8

100 MBA.net.

0:38.4

And in today's lesson you will learn how to prune your email list. How do you make sure that your email subscriber list

0:46.8

is the best of the best? The subscribers on the list are people that are actually interested

0:52.0

and want what you have.

0:53.7

But the top reason is that you're paying for it, for every subscriber that's on there,

0:57.8

you're paying for that subscriber.

0:59.8

And that can get costly, especially when you're talking about hundreds or even thousands of people that should not be on that list.

1:06.0

On top of that, you want the most responsive list possible.

1:09.7

You want only the people that are meant to be there.

1:12.5

You also want to make sure your open rates are super high

1:15.3

and your spam rates are super low,

1:17.7

so you're in good standing with your email marketing service.

1:21.0

We're going to get to all that, but more importantly, how to go about making sure

1:25.3

you cut out the people that should not be on the list.

1:27.8

And no, you don't just delete them.

1:29.6

There is a strategy.

1:30.5

I will share it with you.

...

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