MBA710 Positioning Your Business in a Noisy Marketplace

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.9 • 1.2K Ratings

🗓️ 9 August 2016

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

You've got your product. But what's your position? Standing out in a crowded marketplace with noisy competitors requires more than just the right product. It requires the right philosophy, the right stance, and a unique appeal to a specific set of customers. Today, we discuss how to build your business around one thing that sets you apart from the crowd. Click play!

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA show. We know how important business is to you. That's what we give
0:16.4	you what you need for your business and nothing you don't every single day with our daily
0:21.0	10 minute business lessons for the real world.
0:24.1	I'm your host, your coach, your teacher, Omar is in home.
0:27.6	I'm also the co-founder of the $100 MBA, a complete business training and community online over at 100 MBA.net.
0:37.0	In today's lesson, you will learn how to position your business in a noisy marketplace. If you have a business in a noisy marketplace.
0:42.8	If you have a business in a marketplace that has competitors,
0:46.6	you know how noisy it could get.
0:48.4	And for the consumer, it can get kind of confusing.
0:51.2	Everybody can kind of
0:53.0	you got to stand out you have to have a differentiator
0:56.0	and that's what positioning is all about
0:58.0	is about positioning your business in a way that your customers know what you're all about
1:03.4	that you're the go-to business you're the go-to product and people are looking for
1:06.8	something in particular you see if you don't resonate with anybody or anybody's
1:10.8	needs you resonate with nobody.
1:13.1	You need to make sure that you stand out from the crown
1:16.8	and you firmly say, our business's position is this.
1:21.7	I'm going to give you plenty of examples in today's episode and show you
1:24.9	how you can create your position in the marketplace so you can stand out from that
1:29.7	noise. Let's get into it. Let's get down to business.
1:33.0	Today's episode of the $100 MBA show is sponsored by Sumome.
	...

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