MBA614 Is Giving Out Free Swag a Good Marketing Strategy?

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.9 • 1.2K Ratings

🗓️ 5 May 2016

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Is swag an effective marketing tool? We’ve all got a few free T-shirts, pens, and flash drives emblazoned with company logos, but do they actually work? In today’s episode, we discuss how, why, and when free swag can lead to sales conversions - and why it often doesn’t. Don’t throw money away! Click play, and find out why some swag is a better investment than others.

Transcript

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0:15.6	Heyo! Welcome to the $100 MBA Show, the Business Podcast for Business Builders that Hustle with our daily 10 minute business lessons for the real world.
0:19.2	I'm your host, your coach, your teacher, Omar is in home.
0:22.8	I'm also the co-founder of the $100 MBA, a complete business training and community online.
0:28.8	Check out our free goodies, our free course, our free guides over at 100
0:32.7	and net. In today's lesson you will learn is giving out free swag a good
0:38.5	marketing strategy. You'll see a lot of companies giving out free stuff,
0:42.8	whether it's free t-shirts, pens, USB sticks, sweatbands,
0:46.9	sunglasses, you name it, giving out free stuff where their branding on it
0:51.1	in hopes it helps their marketing strategies, it helps it brings in customers.
0:55.6	But is this really effective?
0:57.6	Is giving out free gifts like these a good idea?
1:00.6	Is it cost effective?
1:02.2	And if not, why do people do it we get into it in today's
1:05.6	episode so let's get down to business
1:09.8	today's episode of the hundred dollar MBA show is sponsored by Host Gator.
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1:33.5	dot com slash MBA 30 to get this amazing discount. Again that's Hostgator
	...

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