If you didn't hit your goals this year, it's not because you suck.

Nothing's wrong with you.

It's because you're setting goals in a way that almost guarantees that you're going to fail.

And the crazy part is it's actually easy to fix.

Most advice out there is just a bunch of hype, a bunch of motivation, a bunch of you've got to want it more.

What a bunch of nonsense.

Today, I'm going to teach you

the real reason you haven't hit your goals and how to fix it in a way that actually works

in your real life.

Welcome back to the $100 MBA show.

I'm your host, Omar Zen Home, where I deliver practical business lessons three times a week, Monday, Wednesday, and Friday to help you start, grow, and scale your business.

If this show has helped in any way, it would be amazing if you could drop us a quick review on whatever

app you're using to listen to this podcast right now. It helps me and my team bring new episodes

every week, and more importantly, more entrepreneurs will be able to discover our podcast so you

can help someone else start their journey. Thanks so much. The first reason why you haven't hit your goals

is simple. You're not setting goals. You're setting wishes. Like you have some sort of lamp and a

genie's going to pop out and grant you your wishes. And often this sounds like, I want to make more

money. I want to get in shape. I want to grow my business. These are wishes. They're not

outcomes. A real goal includes inputs, the things you actually can control every single day,

every single week. And a real business goal looks a lot like this. 10 hours a week of deep work.

Publish one piece of long form content one sales action every day

review progress every Sunday night those are goals they create results if you can't measure

...