MBA2461 Extended Interview: Allan Dib - How to Get Bigger Results with Less Marketing

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.9 • 1.2K Ratings

🗓️ 29 April 2024

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have you ever felt overwhelmed by the sheer number of marketing strategies out there, only to realize that more effort doesn't always lead to better results? In today's fast-paced business world, it's easy to fall into the trap of over-marketing without seeing the success you're aiming for. But what if the key to achieving bigger results is actually doing less?

Transcript

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0:00.0	Hey-oh, welcome to the $100 MBA show,
0:12.2	the place to be to build a business you want with our practical business lessons.
0:16.8	I'm your host, your coach, your teacher, Omar's in home.
0:20.0	And today's episode is a special extended interview episode.
0:24.0	Today we have best-selling author, Alan Dib.
0:27.4	And he'll be teaching you how to get bigger results with less marketing.
0:32.0	Alan Dib is a founder of lean marketing, showing you you can do more with less marketing. You can make more of an impact,
0:39.8	get more leads, get more sales, without being an obnoxious, annoying marketer. Also in our
0:45.4	conversation, we will get into how Alan became so successful as an entrepreneur and author. His first
0:52.8	book, The One Page Marketing Plan, has over 10,000
0:55.9	reviews on Amazon. And the Huffington Post called it one of the 10 best marketing books.
1:01.3	We also get into why write a book, how to write a book, and his unique take on publishing.
1:07.1	If you want better, bigger results with your marketing, let's get into it.
1:11.7	Let's get down to business.
1:13.4	Alan Dib has been a good friend of mine for the last couple of years.
1:17.0	He's one of those quiet but highly successful people.
1:20.4	It doesn't make a lot of fuss, but he knows how to run a great business.
1:24.7	In fact, he's built, he's scaled, he's exited two technology companies,
1:28.6	one of which was named one of the top 100 fastest growing companies in the country.
1:34.3	So Alan is not one of those authors that writes about business, but wasn't in the trenches,
1:39.3	didn't get his hands dirty, wasn't in the mud, he's one of us. I mentioned the one-page marketing plan, his book,
1:45.3	his first book, and how it was a huge success and continues to be a success because how simple
	...

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