Hey, oh, welcome to the $100 MBA show, the business podcast that's always got your back with our practical business lessons.

I'm your host, your coach, your teacher, Omar's in home.

And in today's episode, you will learn why Amazon's lightning deals work and how to do the same in your business.

Recently, Amazon has been doing these things called lightning deals.

You might have noticed these lightning deals on some of the products that you browse on the regular on Amazon.

There are limited time promotions on products on the Amazon store

on everything from fashion to betting to tech.

But why are they so effective and how can you start running some lightning deals on your site,

in your business, whether it's a product, a service, a digital product,

a training, a course, a software, whatever it

might be.

These are high converting deals for a particular reason.

We're going to dissect why these work so well.

What's the psychology behind them and the first steps you could take to start crafting your

own lightning deals today.

Let's get into it. Let's get down to business.

Amazon lightning deals are limited time discounts that last for as little as a few hours. Likewise,

the quantity for the given deal is always limited. So when they sell out of quantity, the deal is

gone, even if there's still time left on the clock.

And because the discounts are quite often deep, you're limited to buying just one, one per customer.

If you add the item to your cart, you don't have time to dilly-dally because you only have

15 minutes to complete the order and check out. If you wait too long, the lightning deal is

...