Heyo! Welcome to the $100 MBA Show, the business podcast you can count on for practical business

lessons. I'm your host, your coach, your teacher, Omar Zenholm. I'm also the co-founder of Webinar Ninja,

an independent software company I started back in 2014.

And today's episode is Q&A Wednesday.

On Q&A Wednesdays I answer a question from one of you, one of our listeners.

If you got a question you want to ask, go ahead and email me over at

Omar at 100 MBA.net. Today's question is from David and David asks,

Hey Omar, I'm running my first webinar to sell my product.

I'm just wondering how much time do I need to promote my

webinar? A few days, a few weeks? I'm not really sure. Great question David.

I got you David, I got your back. I've run over 500 webinars so I know what works, what doesn't, and how long you need to promote your webinar. Does it matter what the webinar is about or the frequency of the webinar?

We're going to get into all those details to make sure that you get the best chance of getting the most

attendees on your webinar. So let's get into it. Let's get down to business.

Webinars of course are a great way for you to be able to sell your products.

Basically, it's a way for you to build trust with your audience,

a way for you to be able to present your products, answer questions, help people make the decision to buy from you.

It's the closest thing that you can get to having a discussion in person.

In other words, it's a sales process.

It's a way for you to be able to close more sales.

But in today's Q&A Wednesday's question, we want to make sure we know how long we need to promote our webinar.

So if I've created a webinar for a certain date how early do I need to start

promoting now some people might say the earlier the better I'm here to tell you no the

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