MBA2337 Must Read: The Ultimate Sales Letter by Dan Kennedy

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.9 • 1.2K Ratings

🗓️ 17 July 2023

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you ready to take your writing skills to the next level and generate a great income? We've got just the resource for you! Today, we're diving into a must-read book that will teach you what you need to know about becoming a sales copywriting expert.

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA Show, Power Up Your Business Lessons.
0:14.8	I'm your host, your coach, your teacher Omar Zenholm.
0:17.8	I'm also the co-founder of Webinar Ninja
0:20.0	An Inhibited Software Company I started back in 2014.
0:23.2	And today's episode is a must read episode.
0:25.6	On our must read episodes, I share with you a book that I've read that has influenced me as
0:29.1	an entrepreneur.
0:30.1	I share with you its takeaways, its insights, and why you should read it too.
0:33.7	Today's must read is the ultimate sales letter by Dan Kennedy.
0:38.0	Dan Kennedy is seen as one of the godfathers of sales copy and copywriting, sort of a modern day Olglevi and his book the ultimate sales letter is all about how to become a better sales writer
0:50.1	It's got over a thousand reviews on Amazon. People in the note rave about this book because of how simple and practical it is.
0:57.0	Listen, writing sales copy is a big part of becoming successful as an entrepreneur.
1:03.1	Whether it's writing emails in your newsletter,
1:06.3	writing the words that are on your website
1:08.2	or your sales pages, scripts for videos,
1:11.0	you name it.
1:11.8	The words you say make an impact on your customers.
1:15.4	Choose the right words and it could be the difference between a DUD business and a highly successful
1:20.3	one.
1:21.3	This book shows you how.
1:22.4	Let's get into it. Let's get down to business.
1:24.0	The ultimate sales letter written by Dan Kennedy is a very easy to read book.
	...

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