Heyo! Welcome to the $100 R.M. B. A show powerful business lessons you can count on.

I'm your host, your coach, your teacher, Omar is at home.

I'm also the co-founder of Webinar Ninja, an independent software company I started back in 2014.

And today's episode is a must read. software company I started back in 2014.

And today's episode is a must read episode.

On our must read episodes, I share with you a book that has influenced me as an entrepreneur.

I share with you its takeaways, its insights, and why you should read it too.

Today's must read is Lynchpin by Seth Godin.

This is a book that I read maybe about five or six years ago,

but I wanted to revisit.

And when I went through it, I realized this is a must read.

I gotta share this with our audience.

Lynchman is a book I read about five or six years ago,

but wanted to revisit recently.

I gave it a review and realized, you know what, this is a great book.

I should share this with you, our audience, as a must-read episode.

If you're a follow with this show, you know that I'm a big fan of Seth Golden and his books. They're short, they're concise, they're to the point,

they open your mind and this book is no different.

If you have a woman with business books with their jargon and the markety talk and the strategic talk, you're going to love Seth Godin because he cuts

right through that.

And Lynchpin is a book that explains why you need to be indispensable in whatever you do.

Whatever you provide in your business,

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