MBA2317 Focusing on Marketing vs. Focusing on Product + Free Ride Friday

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.9 • 1.2K Ratings

🗓️ 2 June 2023

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Business is a tightrope: lean too far in one direction, and you’ll fall. That’s why every entrepreneur has to carefully balance producing and developing their product against marketing and selling it.

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA Show, no fluff, just the good stuff with our short form business
0:15.6	lessons.
0:16.6	I'm your host, your coach, your teacher Omar's at home.
0:19.5	I'm also the co-founder of Webinar Ninja, an independent software company I start with my co-founder back
0:24.0	at 2014.
0:25.0	And today's episode is Free Ride Friday, so make sure you hang on to the end of the episode to hear
0:29.7	who won this week's free ride.
0:32.0	If you want to win a free ride to one of our programs just leave
0:34.3	us an Apple podcast rating and review and you enter our weekly random draw listening on Friday
0:39.5	just like today to see if you won. It's that easy. it's our way to say thanks for showing us
0:43.8	love on Apple podcast in today's listen we're gonna discuss how do you
0:47.7	bounce focusing on marketing versus your product and making your product better.
0:53.1	This is a dilemma for a lot of builders.
0:55.4	They're obsessed with making their product great and that's awesome.
0:58.2	But they spend little to no time on marketing your product,
1:03.0	to have a thriving business.
1:04.0	So how do you balance marketing your product
1:07.0	when you think it could be better?
1:09.0	But at the same time, not spending all your time in marketing in sales
1:12.0	and not improving your actual offering. not You need both, you can't have one without the other.
1:23.0	So in today's episode, I'm going to give you my strategy to know how to balance the two.
1:28.0	How to know if your product is good enough to market hard and how to improve the product so that you can make it easier to market.
	...

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