Heyo! Welcome to the $100 MBA show helping you get better so your business gets better every single day

with our daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher Omar's at home.

I'm also the co-founder of Webinar Ninja, an independent software company I start with my co-founder

back at 2014.

And today's episode is a must-read episode.

On our must-read episodes, I share with you a book that I have read that has influenced me as an entrepreneur episodes I share with you a book that has influenced me as an entrepreneur

I share with you its insights its takeaways and why you should read it too.

Today's must read is The Cold Email Manifesto by Alex Berman and Robert Injuries.

The reason why I decided to read this book is because I like to challenge myself to ask the question,

what are some things that I do not like doing, that I avoid doing in my business?

And what are the costs of not doing them?

What are some things I'm missing out on by not doing these actions?

One of those actions are cold emailing.

I have my perceptions about it. I think maybe it's a little

bit aggressive or pushy or maybe even a little spammy. I ask myself, why do I think that?

Maybe I don't fully understand what cold emailing is, its benefits, and how it can help my business.

So I picked up this book to find out.

And I'm really glad I did because I learned a ton that I can implement right away in my business.

And I want to share with you what those things are in today's episode.

In business, you always need to try to have a competitive advantage.

And one of the ways you can have a competitive advantage is to do

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