Hello, welcome to the 100 R. M. B. Show, the business podcast that gets you going

faster than a cup of coffee with our daily 10 minute business

lessons for the real world. I'm your host, your coach, your teacher, Omar Inholm. I'm also the co-founder of the $100 MBA, a complete business

training and community online. And today you will learn how to shape your customer service culture.

Every business has an aspect of customer service, whether you're selling a product, a service,

a software, an e-book, whatever it is, you're going to have to serve your customers, make sure they're satisfied.

Whether that's on the phone or email, or even on Twitter, there's a certain culture or tone you have to cultivate in your customer service.

How do you figure that out?

How do you shape it? That's what today's episode's all about,

so let's get down to business. Today's episode is sponsored by Rerun. Not only automates reoccurring billing, Rerun not only

automates reoccurring billing, Rerun handles expiring and decline credit cards and automates your email communication.

And for accounting, rerun integrates seamlessly with Account Edge, QuickBooks and Zero.

Visit rerun app.com slash podcast to learn more. That's rerun APP.com

slash podcast. I have a few tips to build that customer service culture you're looking

for but before that I want to give you a general piece of advice.

Keep a lookout on great customer service experiences with businesses that you

interact with. For example, we use Buffer App to manage our social media,

and their customer service is incredible.

So when I get emails from them, I study their emails

because I really want to build a great customer service culture

like theirs.

If you travel across America, you'll know that a lot of

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