Heyo! Welcome to the $100 MBA Show Business Lessons You Can Count on every single day with our daily 10 minute business lessons for the real world I'm your host your coach your teacher Omar Zenhome

I'm also the co-founder of Webinar Ninja and Independent Software Company I started

with my co-founder back at 2014 and in today's lesson you will learn how to

market during a recession. The way you implement your marketing strategy, copy, assets, messaging, needs to be different during a recession.

Ben Horwitz says in his book, Hard Thing About Hard Things,

every business will go through war time and

peace time.

And the same goes with your customers.

As we enter this looming recession in the world's economy, the way we message and sell our product needs to change.

When the world's in an economic war time where people are tightening their belts

and being a bit more penny-wise, the messaging that's going to attract them to your business, your

products, your services will be different.

What works during peace time doesn't work during wartime.

And I'll explain in today's lesson how to get into the psyche of your customers during a recession,

how to make sure that you're still selling but different values of your products and services

to make it a no-brainer decision for your customers.

We'll also talk about why recessions are the best time to market

and get ahead and beat your competition.

Let's get into it.

Let's get down to business. Many businesses slow down or even stop all their marketing during a recession.

They just say, hey, I don't want to spend money right now on a tie in our budgets and marketing needs to go. I'm here to tell

you that that is a mistake. Recessions are some of the best times to market and

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