Hey, welcome to the $100 MBA, Bitesized Business Lessons,

to help you become a better entrepreneur every single day

with our daily 10-minute business lessons

for the real world.

I'm your host, your coach, your teacher Omar is at home.

I'm also the co-founder of Webinar Ninja,

an independent software company

I start with my co-founder back in 2014.

And today's episode is a must-read episode.

On our must-read episodes, I share with you a book that I've read that has influenced me as an entrepreneur.

I share with you its takeaways, its insights, and why you should read it too.

Today's must read, Thinking Fast and Slow by Daniel Conman.

Daniel Conman is a Nobel Laureate in economics who is a psychologist by training.

He won the prize mostly because of his work on decision-making.

Specifically what's called the Prospect Theory. And this is why this book is so powerful and so

insightful for you and I as business owners. We are constantly making big and small decisions

all day long. These decisions will change the trajectory of your business. The success and

failure of your business is directly correlated to the decisions you make all day long.

And basically this book is a crash course. It distills all of Daniel Kahneman's work in one volume, in one resource.

But the real gift of this book is that it's ran in a way that anybody can understand this

stuff so that we can apply it as business owners in our own businesses.

I really can't wait to share with you some of the deep and insightful takeaways I got from this book

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