Heyo! Welcome to the $100 RBA Show where it's our business to help your business every single day

with her daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher Omar Zen Home. I'm also the co-founder of Webinar Ninja, an independent software company

I started with my partner back in 2014. And in today's episode you will learn what makes a great

special offer. With you're launching a new product or you're trying

to promote an existing one, whether through email marketing, your own website, or webinars,

you're going to have to put together a special offer, a special deal with your

product or service that will make your potential customers buy.

But what are the components of a great special offer?

How can you build one yourself?

Well in today's episode, I'm going to break it down.

I'm going to actually give you the building block so that no matter how many special offers

you create, even if the offers are different, because you want to change things up from time to time,

the ingredients and the formula is the same.

And the result, more sales, that's what we want. So let let's get into it let's get down to business

Why do people will buy an offer why do people go out pull out their wallets and give up their hard-earned money to some products, to some services,

to some companies, and not with others.

It has a lot to do with understanding human needs and human fears, because that's what drives human behavior.

So for the sake of today's lesson I'm going to use an example.

Let's say you're going to be selling a course on how to start a podcast.

The course alone could be amazing and deliver great results. But if you want to

push this as a special offer, if you want to move as many units as possible, if you

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