MBA1762 Why You Should Promise Less To Make More + Free Ride Friday

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.9 • 1.2K Ratings

🗓️ 9 April 2021

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

Stop offering too much. There's an over-promising epidemic in marketing and sales today. Too many entrepreneurs try to get customers by promising the moon and stars. But even when your product or service can potentially deliver, can you really guarantee that outcome?

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA show Practical Business Lessons
0:13.7	Every single day with our daily 10 minute business
0:15.9	lessons for the real world.
0:18.3	I'm your host, your coach, your teacher Omar is at home.
0:21.8	I'm also the co-founder of Webinar Ninja and Independent Software Company. I started
0:25.9	back in 2014 with my co-founder. And today is Free Ride Friday. If you are new to the show, Free Ride Friday is where we give away a lifetime membership to one of our programs.
0:38.0	Why do we do this? Well, we love to give back to the community and say thank you for
0:42.1	leaving us amazing reviews so drop us a review on
0:45.6	Apple Podcast and you enter our weekly random draw we call Free Ride Friday.
0:51.2	Listen in on Friday to see if you won, it's that simple.
0:54.0	We're giving away Easy Course, our 30-day course on how to build your own online course.
1:00.0	It retails for $500 over at easy course.
1:02.8	dot co.
1:03.8	Or you can win it for free.
1:05.2	Just leave us an Apple podcast rating and review and listen on Fridays.
1:09.2	In today's lesson you will learn why you should promise less to make more. Too many entrepreneurs
1:16.2	over promise on their sales pages. Over promise with what your product can do, with your service, with your
1:25.4	course, with your coaching, with your software, whatever it is. We don't do this
1:29.0	intentionally really. We're just trying to market ourselves.
1:32.6	But often you're shooting yourself in the foot.
1:35.0	Promising too much actually doesn't make a lot of financial sense,
1:37.9	and I'll explain why.
	...

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