Hey, welcome to the $100 R. M. B. A show because you your business needs you at your best.

That's why we deliver daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher Omar is at home.

I'm also the co-founder of Webinar Ninja and Independent Software Company.

I started with my partner back in 2014.

And in today's lesson you will learn the most important step in sales. If you've been a fan of the show, if you've been on my webinars,

if you've been a part of any of our materials on our websites, you'll know that I teach a lot of sales techniques. I coach a lot of our customers and

members on how to sell better, right? How to make sure your customers buy what you're offering.

And what I've found in my years of coaching is that there is a step in the sales process

that most people just flat out skip.

And it's the most critical step in the sales process. It's what actually makes people want to buy.

And for some reason so many business owners do not do this.

So in today's lesson I'm going to explain what that step is, why it's so important,

why it creates that situation where it makes people say, hmm, I want to buy this and how to pull it off how to make it happen in your own business.

We got a lot to cover so let's get into it.

Let's get down to business.

Let's start today's lesson with a simple fact.

Sales is education, right?

You're educating your buyer on why your product or service

is something they want or need,

is something that they actually can use to solve a pain or a problem or make their life better in some way.

And you can do this in many different ways. You can talk to them, you can show them, you can give them a brochure, you can throw them a video,

...