Heyo! Welcome to the 100 R&BA Show, The Business Podcast, that delivers practical business lessons every single day with our daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher Omar, and home.

I'm also the co-founder of Webinar Ninja, an independent software company that I started

with my partner back in 2014.

In today's episode is a Q&A Wednesday episode.

On our Q&A Wednesday episodes, I answer a question from one of our listeners.

If you have a question you want to ask, just go ahead and email me over at Omar at 100MBA.

Today's question is from Gary, and Gary asks. at 100 MBA.net.

Today's question is from Gary and Gary asks,

Do I need to lower my prices?

I have an e-commerce store where I sell designer caps

and sales have slowed down. I'm not sure if I have a marketing

problem or if my products are too expensive and people are not buying. My caps

range between 20 and 40 dollars a piece so I'm not really sure if I'm deterring customers because of the price point.

Any insights would be really helpful. Thanks so much. Love the podcast, Gary. Great question, Gary, and we're

going to get into it. I'm going to ask you some questions. I'm going to share with

everybody who's listening what to look for so you can find out if your prices are too high and you need to lower them or if it's a different problem.

And if so, how to solve those problems as well.

So let's get into it, let's get down to business. So, Gary asks in Q&A Wednesday if his prices are too high, does he need to lower his prices for his e-commerce store, for his designer cap business.

Whenever we have questions like this in our business, one of the things that really shines

a light and gives you clarity is data.

Information.

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