Heyo! Welcome to the $100 MBA M. B. A show.

Our business is pleasure every single day with our daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher, Omar Zen Home.

I'm also the co-founder of Webinar Ninja, an independent software company I started with my partner back in 2014.

And in today's episode you will learn newsletters versus email sequences.

When it comes to email marketing, is it better to send a

regular newsletter to your audience? Or should they be getting an email sequence?

Which one is best? Which option is better for customers versus not customers? And how can either

option help you avoid over-e-mailing your email list, causing unsubscribes and disinterest.

We get into all that and more in today's episode,

so let's get into it.

Let's get down to business.

Newsletters versus email sequences.

That's what we're gonna be talking about today. Which one is best

for your business, for your audience, for the people on your email list? First, let's define them. A

newsletter is an email you send on a regular basis to your customers to anybody on your email list.

They could be a customer, a non-customer, potential customer leads.

And the main difference is that you're actually triggering this email.

You're writing it in advance and maybe scheduling it to go out at a certain time

or a certain day every week or every two weeks or every month.

So in whatever tool you use to send emails, whether the MailChimp or convert kit or

active campaign, you're riding up this newsletter, maybe a week or two in advance scheduling it to go out to the

...