Heyo! Welcome to the $100 NBA show because your business runs on you and you need to get better

every day with our daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher Omar is at home.

I'm also the co-founder of the $100 MBA, a complete

business training and community online. And today's episode is a guest teacher

episode. On our guest teacher episodes I bring on an expert to teach their area of expertise. Today's guest

teacher is Graham Brown and he'll be teaching how to influence, engage, and create

change through storytelling. A few years ago I was like hearing the word storytelling in business all day long.

I was like, what is this? What does this all mean? Do I have to tell stories to be able to

promote my business and sell my products.

And then it finally clicked for me.

It's hard for us to remember facts and figures and information, but it's very easy to remember a story.

We are hardwired as human beings as an oral tradition.

Traditionally, that's how humans learn through storytelling, through stories, through fables, even in religion, a lot of the

lessons are learned through stories.

And it's for good reason because it works.

Stories are sticking our brain and it allows us to know how to relate to the storyteller.

So if you want your business to resonate with people, your brand, telling your story,

telling stories around your product, telling stories about your customers will allow your potential

customer to fully understand if your product or service is good for them. It contextualizes information. That's why I'm so

pumped to have Grand Brown on today's episode to teach you how to utilize

storytelling to improve your business. So let's get into it, let's get down a business.

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