MBA1476 How To Use Newsjacking to Promote Your Business

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.9 • 1.2K Ratings

🗓️ 5 March 2020

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Current events can produce more than anxiety. In fat, they might just be your secret marketing weapon. “Newsjacking” is a tried-and-true trick in which you tie your marketing to national and global events. Whatever the media’s fixated on, you can leverage it to promote your business– if you’re creative enough.

Transcript

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0:00.0	Heyo! Welcome to the 100 R. show because business is never usual.
0:13.7	That's why we deliver daily 10 minute business lessons for the real world.
0:17.0	I'm your host, your coach, your teacher Omar's at home.
0:20.0	I'm also the co-founder of the $100 MBA, a complete business training and community online.
0:24.7	And in today's episode, you'll learn how you can use newsjacking to throw your business and
0:30.1	your products.
0:31.1	Newsjacking is a technique in marketing that's been around. and your
0:35.0	ear to the ground is a technique in marketing that's been around for years.
0:36.0	And what this means is having your ear to the ground
0:39.0	to what major news events that are going on that are trending. This is really, really powerful
0:45.3	especially in today's day with social media. The trick is you're tying in a major news
0:50.9	event with your business or product. I'm going to give you several examples in today's
0:56.0	episode. Before example, back in 2012, when President Obama was running for re-election on his website he was using an
1:04.8	opt-in page a lead capture page and a lead capture software on the market
1:09.7	piggy-backed on the fact that Obama is running for re-election.
1:13.6	He's all over the news, so the software company said, hey,
1:16.7	learn the strategies of how Obama is gaining a lot of followers for re-election and apply it to your business.
1:25.0	And they basically ran a campaign where they had a short video explaining why that page
1:30.3	converted so well as an opt-in.
1:33.0	Now even though Obama wasn't using that software, that software allows you to do the same
1:39.1	thing Obama did and capture leads.
1:41.6	And they were able to hashtag this campaign with actually Obama campaign and Obama and
	...

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