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The $100 MBA Show

MBA1338 Guest Teacher: Ali Smith- Tips to Avoid A Trademark ‘War of Words’

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.91.2K Ratings

🗓️ 26 August 2019

⏱️ 16 minutes

🧾️ Download transcript

Summary

When it comes to branding, words are everything. Trademark rules are complicated, and new entrepreneurs face two dangers when choosing company names, product names, and any other brand-identifying language. First, there’s the risk of running afoul of trademark laws. More likely, though, is the brand-killing possibility of not protecting your own business’s uniqueness from potential rippers-off.

Transcript

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0:00.0

Heyo! Welcome to the $100 NBA show, the nitty gritty of business

0:13.0

simplified every single day with their daily 10 minute business

0:15.7

lessons for the real world.

0:17.4

I'm your host, your coach, your teacher, Omar's at home.

0:20.8

I'm also the co-founder of the $100 MBA, a complete business training and community online.

0:25.6

And today's episode is a guest teacher episode. On our guest teacher episodes, I bring on an expert

0:29.8

to teach their area of expertise.

0:31.6

Today we have Ali Smith and she'll be teaching you

0:33.8

tips to avoid a trademark war of words. Ali Smith is a product marketing

0:38.6

manager of trademark.com. Awesome domain name right? She's worked on intellectual property

0:43.9

Sass Solutions for several years and we've brought Ali on today to teach you what

0:49.0

to look out for when it comes to trademarks when you're choosing your business name for example.

0:54.0

Should be sharing tips on how to make sure not only do you stand out but you stay out of trouble

0:58.4

as well as how to file a trademark in the US. There's a lot to be covered but

1:02.4

you're infantry because Ali's lots to be covered but your infantry because

1:03.5

Ali's going to be explaining this in super simple terms so you know exactly

1:08.0

what to do. So let's get into it. Let's get down to business. Get ready for some amazing tips when it comes to your own brand, naming your

1:16.7

business and making sure you don't only stay out of trouble but you stand out

1:20.5

from the crowd so that when people say the name of your business, the name of your product,

1:25.0

other people know they're only talking about you and not anybody else.

1:30.0

I'm going to pass that on to Ali now, but I'll be back with my takeaways and to wrap up the episode.

1:34.7

But for now, take it away, Ali.

...

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