Heyo! Welcome to the $100 MBA show because nobody bills a successful business alone.

That's why we deliver daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher Omar Zen Home.

I'm also the co-founder of the $100 MBA, a complete

business training and community online. And in today's episode you will learn

is gated content a good idea? Many businesses offer content on their website like their blog, like

a podcast, like videos on YouTube, but they keep much of their content behind a

paywall. This is called the gated content concept. This means that they offer this content only with a subscription.

Now there's been modern versions of gated content where it's behind a subscription wall, meaning that they don't have to pay, but they have to give

their name and email address to get access to it. Basically, in exchange for a lead, they will give them access to their gated content.

Now is this a good idea? There are many types of businesses that do this. There are podcasts

that do this that only offer the most recent podcast episodes in their feed.

Everything else gets stored in their archives or in their gated content on their website.

Charging their customers money or again, asking them to sign up to their newsletter or... charging their

customer's money or, again, asking them to sign up to their newsletter or to their email list in exchange for access to that content.

Does this work? Is it useful?

And should you implement it in your business,

that's what we get into in today's

episode so let's get into it let's get down to business.

Many hit podcasts like Mark Marion's WTF you use the Gated Content Strategy. There are many popular YouTube channels that do the same,

where they only reveal or give away for free with no commitment with no sign up a certain

number of episodes or a certain number of pieces of

...