Heyo! Welcome to the $100 R&B show helping you build a better business brain every day with our daily 10 minute business lessons for the real world

I'm your host your coach your teacher Omar and home. I'm also the co-founder of the $100 MBA, a complete business

training and community online. And today's episode is a must read episode. On our

must read episodes I share with you a book that I've read that has influenced me as an entrepreneur.

I share with you its takeaways, its insights, and why you should read it too.

Today's must read is Jobs to be Done by Anthony Ullwick.

Even though Jobs to be done sounds like a productivity book, it's not.

It's actually a product creation and marketing book.

And it's been with the concept and the research that Anthony Ulook has made for decades

when it comes to why do people buy your product or service?

It all boils down to this.

People hire your product, your service to get a job done.

They have a headache that needs solving and that's why they come to you.

That's why they buy whatever you're offering.

This is a totally different lens to look at your business. your and say, hey, people need X, so I'm going to fulfill X.

And that's actually a flawed way to look at things.

This book explains how you can really win over your customers and keep customers for life.

I'll be sharing some examples in the real world, real companies that

you love and break down why you love them, because they get the job done consistently. Defining

what that job is, is your job as the leader of your business.

We're going to get into all of this, but this book was a game changer for me.

It really changed my mentality in a lot of ways about how we build out our

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