MBA1297 Build an Audience First or Product First? + Free Ride Friday!

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.9 • 1.2K Ratings

🗓️ 28 June 2019

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When you’re starting a business, there’s a big, fundamental question you have to ask before you do anything else: build the audience first, or the product? There are advantages to both options. In fact, we’ve built businesses both ways, and seen all the ways each approach can go right and wrong. In the end, we learned that it all depends on the kind of business and the circumstances in which you’re building it.

Transcript

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0:00.0	Hey today is free ride Friday so make sure you hang on to the end of the episode
0:04.0	to hear who won this week's free ride.
0:06.4	Every Friday we give away a lifetime membership to Easy Course,
0:09.5	our 30-day course on how to build your own online course. It retails for $500 over at easycourse.co, but somebody
0:16.0	will win it for free this Friday and every Friday all you got to do is leave us on iTunes
0:20.5	rating and review to enter our weekly random draw.
0:23.8	Listen in on Friday to see if you won, it's that simple.
0:26.9	It's our way to say thanks for showing us some love on iTunes.
0:30.2	All right, let's jump into today's episode. Heyo, welcome to the $100 MBA show where no time is wasted. We just get straight to the business
0:47.6	lessons every day with our daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher Omar is at home. I'm also the co-founder
0:55.7	of the $100 MBA, a company business training, and community online. And in today's
1:00.8	lesson you will learn, should you build an audience first or your product?
1:05.8	This is a question I get asked a lot because I've done both.
1:09.0	I built a product first, launched it, and tried to build an audience to sell it.
1:13.4	And I also have built an audience first and once I had a reasonable audience I started to build a product for them.
1:21.1	In today's lesson I'll be sharing with you what I recommend
1:23.5	depending on your circumstances. There has been success stories on both sides of the
1:28.6	argument but you got to choose what's best for your situation and that's what we get into in today's episode.
1:34.0	So let's get into it.
1:35.0	Let's get down to business.
1:37.0	Support for the $100 MBA show comesA. Show comes from Capital One.
1:44.0	With a Spark Cash Card from Capital One, you can earn 2% cash back on all your business purchases.
	...

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