Heyo! Welcome to the $100 MBA show! Our business is pleasure every day with their daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher, Omar Zenholm.

I'm also the co-founder of the $100 MBA, a complete business training, and community

online. And in today's lesson you will learn what to say to a customer when you failed

them. From time to time, you're going to have customers that are disappointed that are not

happy with the results of the business transaction whether it's a service or

a product whether it's your fault or not, it's irrelevant. The end result is your

customer's not happy. As the leader of the business, you need to come up with the

messaging with what you should say what is the line that

your business should be saying how should they be approaching this do you

apologize do not apologize do you explain yourself what exactly do you say to that? They're not happy. This is a moment of truth for you and your business

The customer is going to remember everything about this interaction about this moment, how you react will define you.

You know, you're going to have hundreds of customers that are happy with what they have,

and they're going to be pretty silent, but those who are not happy that are disappointed.

They're going to be really vocal if this is handled inappropriately.

So let's get into exactly how to handle us what to say to your customers when you failed them.

Let's get into it. Let's get down to business.

Support for today's show comes from MailChimp. MailChimp's an all-in-one marketing platform that allows

you to manage more of your marketing activities from one place, so you can market smarter

and grow faster. It's powered by a marketing CRM so you can market smarter and grow faster.

It's powered by a marketing CRM so you can collect,

organize, understand, and act on all your audience data.

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