MBA1255 Q&A Wednesday: How do I choose the right CRM platform?

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.9 • 1.2K Ratings

🗓️ 1 May 2019

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

In online marketing, customer relationships are everything. That’s why an entire industry devoted to Customer Relationship Management (CRM) has evolved. But with so many options, which CRM service is right for your business? It’s Q&A Wednesday, and one listener is overwhelmed by the options. From the simple and inexpensive to the wildly complex and pricey, there’s a CRM for just about every business. Understanding the factors you need to consider will help you pick the right one, and make your marketing work smoother, faster, and more effectively.

Transcript

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0:00.0	Heyo! Welcome to the 100 R.M. B. show that keeps you in the know every single day with our daily 10 minute business lessons for the real world.
0:18.5	I'm your host, your coach, your teacher, Omar Zenholm.
0:22.0	I'm also the co-founder of the $100 MBA, a complete business training, and community
0:26.8	online.
0:27.8	And today's episode is a Q&A Wednesday episode.
0:30.6	On our Q&A Wednesday episode, I answer a question from one of you, one of our listeners.
0:35.0	If you have a question you want to ask, just email me over atommar at 100MBA.
0:40.0	Today's question is from Gene and Gene asks,
0:43.0	How do I choose the right CRM platform?
0:46.0	There's so many to choose from, which one should I choose?
0:49.0	Good question, Gene, and it's a question we all ask ourselves as we're starting a new business.
0:55.0	CRM stands for customer relationship management.
0:58.0	But it's not just for customers, it's also for Leeds, anybody who's interested in what you do, newsletter subscribers, it's a way for you to
1:05.1	manage and stay in communication with these people.
1:08.9	And when it comes to CRM software, there are tons.
1:12.0	So in today's lesson, we're going to talk about the big
1:14.0	players the options that I recommend and how to choose one that's best for your
1:18.6	business and your needs. Some of them are going to do a whole lot more than what you
1:22.4	actually need,
1:23.2	and there's no reason for you to pay the big bucks for that.
1:25.4	And some of them are so simple, it's not really a good choice
1:28.0	because you're not going to be able to grow into it.
	...

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