MBA1250 Q&A Wednesday: How important is the name of my business?

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.9 • 1.2K Ratings

🗓️ 24 April 2019

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

A business by any other name — is the profit just as sweet? It’s Q&A Wednesday! We’ve got a listener who’s ready to start a business, but is wondering how much time and effort to put into the business’s name. What kind of impact does it really have? Does it really matter what you call a business if the product, marketing, and execution are solid? Can a bad name hurt a great company?

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA show. A better business is just an episode away every day with
0:15.1	their daily 10 minute business lessons for the real world. I'm your host, your coach,
0:20.2	your teacher, Omar's at home. I'm also the co-founder of the $100 MBA, a complete business training,
0:26.3	and community online. And today's episode is a Q&A Wednesday episode. On our
0:30.8	Q&A Wednesday episodes I answer a question from one of you, one of our listeners. episode. Today's question is from Philip and Philip asks how important is the name of my
0:45.6	business I'm starting a new business and I'm in the process of choosing my
0:49.9	business name should I spend a whole lot of time on this? Is it really that critical?
0:54.3	Solid question Philip and I'll be answering it in today's episode. Many people
0:59.2	wonder is the name of your business really that important the the way it sounds, how long it is, how it's
1:04.8	spelled, all that? Or will people just get used to it and it's totally irrelevant to the success
1:10.2	of your business? Well today I want to share with you the answers to those
1:14.4	questions as well as the fact that how the name of your business can make your life
1:18.6	easier when you're starting out. This is as hard as it is so let's try to make things a little
1:24.5	easier on us so let's get into it let's get down to business.
1:29.4	Support for today's show comes from NYU Masters Online. Are you prepared to
1:36.6	excel in today's data-driven business world? Gain core business knowledge
1:40.7	plus analytic savvy with the new online MS in quantitative
1:45.1	management from NYU Stern. This innovative online degree offers work-life
1:49.7	balance to learners everywhere. Learn more at stern. NYU.edu slash business ready.
1:56.7	That's stern dot nyu dot edu slash business ready. So Philip is starting a new business and he wants to know how important is the name of the business.
2:07.0	Well I'm here to tell you a hundred percent the name of your business is not unimportant,
2:11.0	but the name is not the single most important thing that's going to determine the success of
	...

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