Heyo! Welcome to the $100 R.M. B. Show, because business is never as usual.

That's why we deliver Tilly 10 minute business lessons for the real world.

I'm your host, your coach, your teacher, Omar Zenholm.

I'm also the co-founder of the $100 MBA, a complete business train. Mr. cancellations and refunds. No one likes when a customer cancels their account, cancels their

subscription or refunds their purchase. This means loss of business, this means lack of revenue,

this means lack of profits. But there is a silver lining. When this happens,

when people cancel their service, when people cancel their contracts, when people refund

a purchase, it's an opportunity for you to learn how to improve your product

and your service. Most of us cringe at talking to somebody who is unhappy with

our product because we know it's not going to feel good.

It's not going to feel good hearing bad things about our business, about our product.

But it's usually worse in your head than it actually is going to be.

Learning from customers that cancel or refund is how your business grows and improves and beats the competition faster.

You learn a whole lot more from dissatisfied customers than satisfied ones.

People that are happy are happy. And they're not going to tell you how to improve.

So in today's lesson, I'm going to give you some strategies to show you how you can capitalize

on that opportunity. Capitalize on that moment where it may not feel so good they canceled,

they refunded, but the information they have is gold and you need to seize it. Let me show you how. Let's get into it. Let's get down to business.

Today's episode of the $100 RBA show is supported by PODIA.

PODIA helps thousands of creators earn money from their passion.

It's an all-on-one digital storefront that you can sell courses, memberships, and digital

downloads in one place.

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