MBA1198 Must Read: Lead with a Story by Paul Smith

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.9 • 1.2K Ratings

🗓️ 11 February 2019

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Stories have power. Stories are the way human beings fundamentally comprehend everything, from their history to their personal trajectory. When you want people to understand something, the best thing to do is tell a story.

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA show because your business is your baby. We take care of it
0:15.0	every day with our daily 10 minute business lessons for the real world. I'm your
0:19.5	host, your coach, your teacher Omar Zen Home. I'm also the co-founder of the $100 MBA,
0:25.0	a complete business training and community online.
0:27.4	And today's episode is a must-read episode.
0:30.2	On our must-read episodes, I share with you a book
0:32.2	that I've read that has influenced me as an entrepreneur.
0:35.0	I share with you its takeaways and why you should read it too.
0:38.0	Today's must read is lead with a story by Paul Smith.
0:42.0	Lead with a story teaches you how to enhance your skills as a
0:45.4	great leader by harnessing the power of storytelling. We learn through stories.
0:50.4	When somebody starts telling a story, we start to pay attention. By taking examples
0:55.0	from one of the most successful companies in the world, this book shows you how to craft
1:00.0	a great story that motivates people and improves their productivity.
1:04.8	We all know that storytelling predates in nearly every human intervention.
1:08.6	Stories is the way we learn through examples.
1:10.9	It's one of the best ways to impart valuable information and motivate behavior.
1:15.2	See we all need context.
1:16.6	We need to see what does this really mean in the real world and that's why stories really work.
1:21.5	So in today's episode I'll be sharing with you the insights from
1:24.0	this book, Lead with a Story, how you can use stories to motivate your team, how to lead your team,
1:30.1	as well as how to use them when you're actually presenting.
	...

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