Mayra Castro: Creating a Positive Business and Impact Beyond Profit
SuperLife with Darin Olien
Darin Olien
4.8 • 1.4K Ratings
🗓️ 20 September 2023
⏱️ 38 minutes
🧾️ Download transcript
Summary
In this episode of the Darin Olien show, we explore the idea of creating a positive impact beyond profit through strategic investments that benefit everyone involved. My guest in this episode of the Darin Olien podcast, Mayra Castro, shares her incredible journey of bridging two unique cultures, starting in the heart of the Amazon rainforest, venturing into academia in Switzerland, and eventually returning to her ancestral roots to establish her own company.
By looking to the Amazon as a source of innovation, trends, and sustainable solutions, this episode emphasizes the shift from a profit-focused approach to one centered on making a positive impact, encouraging us to explore collaborative efforts in crafting successful, impact-driven business models.
Born and raised in Amazônia, Mayra Castro is a lawyer with a master’s degree in international and European Law from the University of Geneva, in Switzerland.
A multilingual speaker (Portuguese, English, French, Spanish), she lived 6 years in Europe, mostly in Geneva. A connector and partnership catalyst Mayra has over 10 years of experience in partnership development, project design, cultural translation and team building.
She was Head of Office of the scientific consulate of the Swiss government in São Paulo, in charge of establishing the governmental organization in the city and bridging Brazil and Switzerland in science, arts & innovation.
What we discuss:
04:06 - Finding common ground between two cultures
08:32 - Giving back and mutual understanding
13:00 - The positive impact through strategic investment
16:52 - How to create a positive business
22:54 - Recognizing the Amazon as a source of solutions
24:41 - Deforestation of the Amazon
27:45 - How to help protect the Amazon
19:46 - Protecting the Amazon
Thank you to our sponsors:
Find more from Mayra:
Website: https://www.investamazonia.com/
Instagram: https://www.instagram.com/invest.amazonia/
Find more from Darin:
Website: https://darinolien.com/
Instagram: https://www.instagram.com/Darinolien/
Book: https://darinolien.com/fatal-conveniences-book/
Down to Earth: https://darinolien.com/down-to-earth/
Transcript
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| 0:00.0 | In this episode of the Darren O'lean show we explored the idea of creating a |
| 0:10.6 | positive impact beyond just profit through strategic investments that benefit everyone |
| 0:18.9 | involved. |
| 0:20.3 | My incredible guest, Myra Castro, shares her incredible journey of bridging two unique cultures |
| 0:27.4 | starting in the heart of the Amazon Rainforest, which I love, venturing into academia in Switzerland and |
| 0:35.8 | eventually returning to her ancestral roots to establish her own company. |
| 0:41.6 | I met Myra at South Summit in Spain this past year. A big |
| 0:47.4 | shout out to that incredible organization South Summit. I put in the show notes here incredible. This was recorded there. There's |
| 0:56.9 | also a video version we'll put up in different clips. But Myra is an incredible force of nature. So by looking to the Amazon as a source |
| 1:08.1 | of wealth, of innovation and trends and sustainable and regenerative solutions. |
| 1:15.0 | This episode of Myra, we explore. |
| 1:18.0 | I have a love for the Amazon, of course, |
| 1:20.0 | being there many times, and show and she shows how the emphasis needs to shift from |
| 1:27.7 | this profit centered focus to a broad understanding of yes it needs to be sustainable and regenerative from a monetary |
| 1:36.9 | standpoint but we can also have positive impacts rather than just taking right and, and stripping, but in a way encourage us to explore better |
| 1:47.3 | collaborative efforts that creates a win-win-win scenario, and Myra is doing just that. |
| 1:53.3 | crafting successful and impact-driven business models. |
| 1:58.5 | Born in the Amazonia, Myra Castro is the founder and CEO of Invest Amazonia, an Amazonian company that blends the regional |
| 2:10.0 | experts and international experience to business projects and partnerships in the region. |
| 2:18.0 | So she's facilitating for her own people and for the environment itself in that area. She lived six years in |
| 2:25.7 | Europe and has over 10 years of experience in partnership development, project |
| 2:30.7 | design, cultural translation, and Team Building. |
... |
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