May 20th - How much??? Why it makes sense for airlines to price a one-hour flight at close to £1,000
Simon Calder's Independent Travel Podcast
The Independent
3.6 • 628 Ratings
🗓️ 20 May 2025
⏱️ 7 minutes
🧾️ Download transcript
Summary
Many people grumble at soaring air fares. But if an airline is setting fares at a preposterous level, such as £900-plus from London to Edinburgh, that's because it doesn't want you to buy it – rather, the hope is that a long-haul passenger will use it as part of a more lucrative trip. Aviation economist Oliver Ranson has been telling me more.
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Transcript
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| 0:00.0 | Hello and welcome to today's independent travel podcast with me Simon Calder. It's Tuesday the 20th of May. |
| 0:07.1 | I've been looking at some extremely high fares. They are pretty much universally going from London airports and from Manchester to Bilbao in Spain. |
| 0:19.0 | In the next 24 hours, that of course is because of the Europa League |
| 0:23.4 | final between Tottenham Hotspur, London team and Manchester United. But I've also been looking |
| 0:31.5 | at some very extreme fares on British airways between London and Edinburgh. And there's nothing special. There's no |
| 0:41.2 | particular high demand event. These are middle of the day flights and they are selling for |
| 0:48.8 | preposterous amounts. Over £1,800 return in some cases. |
| 0:55.2 | That will buy you a business class seat, |
| 0:57.6 | but frankly for a flight of barely an hour, |
| 1:00.8 | that's not much comfort. |
| 1:03.1 | You might think this is a terrible example of egregious behaviour by British Airways, |
| 1:08.8 | but actually there's more to it than that, as I've been hearing |
| 1:12.8 | from the airline and airport economist Oliver Ranssen. |
| 1:17.5 | When we see a fair like this, Simon, the reality is that the airline don't even want to sell |
| 1:22.2 | that seat. At least they don't want to sell it to a passenger going from London to Edinburgh. |
| 1:26.9 | What they want to do instead |
| 1:28.2 | is they want to ensure that the seat is held back for a more profitable, more valuable passenger, |
| 1:34.4 | somebody on the long haul network. And this is practiced by airlines, well-managed airlines, |
| 1:40.2 | all over the world. Not great for consumers, of course, but great for the airline accounts at the |
| 1:45.0 | end of the year, because they can ensure that they, by holding seats back for long haul passengers |
| 1:50.2 | who provide thousands of pounds to the long haul network, they can earn as much revenue as |
| 1:55.4 | possible, not just from one flight to Edinburgh, but from all of their flights everywhere. |
... |
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