Matthew O’Connor, AdQuick - People Use The Term Disrupt All The Time…And I Like To Think We Can Kind Of Help Erupt The Industry | #280

The Meb Faber Show - Better Investing

The Idea Farm

Business, Investing, Management

4.7 • 938 Ratings

🗓️ 18 January 2021

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode 280, we welcome our guest, Matthew O’Connor, co-founder of AdQuick, the first true marketplace for out-of-home advertising, providing end-to-end tools to improve the out of home buying experience for media owners, brands, and agencies. In today’s episode we’re talking about part of the advertising industry that often isn’t talked about: out-of-home. Matthew walks us through his background, with stops at Instacart and Amazon, and explains why the struggle to advertise on billboards while at Instacart gave him the idea for AdQuick. Then he explains the early days of the company, which included building out both sides of the platform while trying to entice investors and top talent to join AdQuick. We hear how the company is providing data to advertisers in a way that hasn’t been done before and why direct-to-consumer brands are embracing billboard advertising. As the conversation winds down, Matthew tells us the story of Reddit co-founder & AdQuick investor Alexis Ohanian, who used the platform to do a huge campaign for his wife, Serena Williams, when she was going back to her first tennis match after a break from the sport. Please enjoy this episode with AdQuick’s Matthew O’Connor. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Welcome to the Mepp Faber Show, where the focus is on helping you grow and preserve your wealth.
0:11.0	Join us as we discuss the craft of investing and
0:13.5	uncover new and profitable ideas all to help you grow wealthier and wiser.
0:17.2	Better investing starts here.
0:18.8	Matt Faber is the co-founder and chief investment officer at Cambria Investment Management.
0:23.3	Did it industry regulations, he will not discuss any of Cambria's funds on this podcast.
0:27.2	All opinions expressed by podcast participants are solely their own opinions and do not reflect the opinion of
0:31.2	Cambria Investment or its affiliates. For more information opinion of Cambria Investment Management or its affiliates.
0:33.4	For more information, visit Cambria Investments.com.
0:39.6	What's up friends?
0:40.4	Great show today.
0:41.8	Our guest is the co-founder of Ad Quick the first true
0:45.3	marketplace for out-of-home advertising think billboards providing end-to-end tools
0:50.5	to improve the out-of-home buying experience for media owners, brands, and agencies.
0:55.0	As a special offer for listeners to show, mention the Medfavor Show when you book your first
0:58.8	campaign of 5,000 or more and get $1,000 off.
1:03.0	In today's episode, we're talking about the part of the advertising industry
1:06.0	that seems to have been left behind in this digital age,
1:09.0	out of home.
1:10.0	Our guest walks us through his background
1:12.0	with Stops Instacart and Amazon and explains why the struggle to advertise on billboards while at Instacart gave him the idea for Adquick.
1:20.0	Then he explains the early days of the companies, which includes building out both sides of the platform while trying to entice investors and top talent to join the firm.
	...

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