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Motley Fool Hidden Gems Investing

Mattel’s Filmmaking Strategy

Motley Fool Hidden Gems Investing

The Motley Fool

Investing, Business

4.33.1K Ratings

🗓️ 22 July 2023

⏱️ 21 minutes

🧾️ Download transcript

Summary

Mattel has 45 films in development. A cinematic take on UNO could be coming to a theater near you.  Mary Long caught up with New Yorker writer Alex Baracsh to discuss his recent piece, “After ‘Barbie,’ Mattel Is Raiding Its Entire Toybox”. They discuss: - How Mattel is becoming an IP company. - Why “The Last of Us” broke the curse of bad video game adaptations. - If big budget movies really need characters that audiences already know. Companies mentioned: MAT, HAS, DIS  Host: Mary Long Guest: Alex Barasch Producer: Ricky Mulvey Engineer: Dan Boyd, Rick Engdahl Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Certainly at Mattel, there was a lot of talk of four quadrant films. You know, you want

0:05.5

to hit all of the possible demographics. You need it to be broadly commercial, theatrical,

0:10.8

and really hit all the beats. And you know, even the slogan of the Burby movie, if you love

0:15.0

Burby, this is for you, if you hate Burby, this is for you, it seems like an almost impossible

0:19.8

thing to hold in one film.

0:30.0

I'm Mary Long, and Matt's Alex Bearish, a writer at the New Yorker magazine. I caught up

0:35.0

with Bearish to discuss the IP to movie pipeline and Mattel's asset light approach to filmmaking.

0:41.1

The new bargain that directors have to make for big budget movies and the potential cinematic takes

0:46.2

for hot wheels, masters of the universe, and, you know, today kicks off our entertainment focused

0:52.0

weekend of shows. Tomorrow is our next installment of the Motley Full Money Book Club,

0:56.3

where we'll dive in to Bob Eiger's memoir, The Ride of a Lifetime.

1:10.0

Joining us now is Alex Bearish, a writer at the New Yorker who specializes in entertainment

1:14.5

and culture. Alex, thanks for being here.

1:17.4

Thank you for having me, excited to be here.

1:19.2

Of course, we're going to talk about the IP to movie pipeline that seems to be taking over

1:23.4

Hollywood these days. But first, let's tackle something a bit more timely.

1:27.1

The screen actor's guild recently joined the Hollywood writers on strike. How might this affect

1:31.8

the IP cycle loop? Yeah, I mean, it's a great question. I think, you know, we'll see how it affects

1:39.1

what's already in the pipeline, but we've been in this moment of real risk aversion and conservatism

1:43.2

in Hollywood generally, and I have to imagine this is only going to compound that as, you know,

1:47.2

they try to make up for lost time if and when things do resolve themselves. So maybe it makes

1:52.6

it worse, but we'll see. But Ty will tell. Yes. So I would say that you wrote the book or the

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