Mattel’s Filmmaking Strategy
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The Motley Fool
4.3 • 3.1K Ratings
🗓️ 22 July 2023
⏱️ 21 minutes
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| 0:00.0 | Certainly at Mattel, there was a lot of talk of four quadrant films. You know, you want |
| 0:05.5 | to hit all of the possible demographics. You need it to be broadly commercial, theatrical, |
| 0:10.8 | and really hit all the beats. And you know, even the slogan of the Burby movie, if you love |
| 0:15.0 | Burby, this is for you, if you hate Burby, this is for you, it seems like an almost impossible |
| 0:19.8 | thing to hold in one film. |
| 0:30.0 | I'm Mary Long, and Matt's Alex Bearish, a writer at the New Yorker magazine. I caught up |
| 0:35.0 | with Bearish to discuss the IP to movie pipeline and Mattel's asset light approach to filmmaking. |
| 0:41.1 | The new bargain that directors have to make for big budget movies and the potential cinematic takes |
| 0:46.2 | for hot wheels, masters of the universe, and, you know, today kicks off our entertainment focused |
| 0:52.0 | weekend of shows. Tomorrow is our next installment of the Motley Full Money Book Club, |
| 0:56.3 | where we'll dive in to Bob Eiger's memoir, The Ride of a Lifetime. |
| 1:10.0 | Joining us now is Alex Bearish, a writer at the New Yorker who specializes in entertainment |
| 1:14.5 | and culture. Alex, thanks for being here. |
| 1:17.4 | Thank you for having me, excited to be here. |
| 1:19.2 | Of course, we're going to talk about the IP to movie pipeline that seems to be taking over |
| 1:23.4 | Hollywood these days. But first, let's tackle something a bit more timely. |
| 1:27.1 | The screen actor's guild recently joined the Hollywood writers on strike. How might this affect |
| 1:31.8 | the IP cycle loop? Yeah, I mean, it's a great question. I think, you know, we'll see how it affects |
| 1:39.1 | what's already in the pipeline, but we've been in this moment of real risk aversion and conservatism |
| 1:43.2 | in Hollywood generally, and I have to imagine this is only going to compound that as, you know, |
| 1:47.2 | they try to make up for lost time if and when things do resolve themselves. So maybe it makes |
| 1:52.6 | it worse, but we'll see. But Ty will tell. Yes. So I would say that you wrote the book or the |
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